Netflix has picked up their first Argentinian original series. The streaming giant has handed out a 13 episode straight-to-series order to Edha, which hails from Daniel Burman and tells the story of a young fashion designer.
Edha follows the eponymous character who is described as a young, successful fashion designer and single mother who is at a crossroads that could change her life forever. As she struggles to make a decision that will take her to a whole new level in the fashion world, she meets a handsome immigrant turned model. Their savage passion is mingled with his profound desire for revenge.
The series hails from acclaimed film and TV director Daniel Burman (El Abrazo Partido), who is leading the writing team that includes Mario Segade and Oficina Burman. The trio also serve as executive producers on Edha, which is set to begin production in Buenos Aires early next year for a global premiere in 2017.
While part of Netflix global expansion plans has seen the streaming service launch in numerous territories, another key element has been to connect with creatives and produce originals in a number of theses territories. Under this plan, Netflix has commissioned a UK original in The Crown; and a number of Latin American originals such as Narcos, 3% and the untitled project by Jose Padilha based on the current events in Brazil. Edha is the first such series to originate from Argentina.
“Netflix’s invitation to create its first original series in Argentina represents one of the largest opportunities in my career. We are creating a project with a strong local identity to reach a global audience. In one platform, more than 81 million people will have the chance to establish an intimate connection with our story,” said Daniel Burman, creator, director and showrunner.
“The fashion and music scene in Buenos Aires is unique, sexy and exciting and Daniel Burman and his team are among Argentina’s most gifted creators”, added Erik Barmack, Vice President of International Original Series at Netflix. “We can’t wait to present Edha and her dramatic story to Netflix members around rest of the world.”