W Sets Premiere Date For Flack

UKTV’s premium entertainment channel W has officially announced the premiere date for its bold original drama Flack. The series, which stars Academy Award-winning actress Anna Paquin, is set to debut this spring, offering viewers a darkly comedic look at the high-pressure world of public relations.

Flack follows the life of Robyn (played by Paquin), an American PR executive living in London. Skilled at managing crises for her celebrity clients, Robyn excels at keeping other people’s reputations intact, but her own personal life is far from stable. The series cleverly juxtaposes the glossy, fast-paced world of PR with the messy realities of Robyn’s private struggles.

The show is being hailed as a sharp and witty drama that doesn’t shy away from exploring the toxic underbelly of celebrity culture. Each episode delves into the scandals and chaos that dominate the entertainment industry, while also highlighting the toll such a lifestyle takes on those who live within it.

Alongside Paquin, the cast features a strong ensemble, including Sophie Okonedo, Lydia Wilson, and Rebecca Benson, each adding depth to the narrative and bringing different perspectives on fame, morality, and survival in the media spotlight. The series has been praised for its writing, which balances biting satire with moments of raw emotional honesty.

Flack marks a significant step for W, as the channel continues to invest in original scripted programming to expand its lineup. The network has expressed confidence that the show’s provocative tone and international appeal will resonate with viewers looking for something fresh and daring.

Critics who have previewed early episodes describe the series as fast-paced, brutally honest, and unafraid to take risks. Its exploration of modern celebrity culture feels timely, reflecting a world where scandals can spread instantly and reputations can crumble overnight.

For audiences, the announcement of a premiere date provides the opportunity to finally see what has already generated considerable buzz. With Paquin leading the cast and a story that mixes scandal with dark humor, Flack is positioned to become one of W’s most talked-about dramas.

As the countdown to its debut begins, Flack is set to offer a raw, unapologetic glimpse behind the curtain of fame, raising questions about morality, image, and the human cost of keeping up appearances.