Virgin Media is set to launch its first dedicated 4K Ultra HD channel, offering customers a premium viewing experience. As part of the launch, the platform has secured UK rights to several acclaimed US series, including Shut Eye and Masters of Sex.
The new channel aims to deliver a variety of high-quality dramas in stunning resolution, catering to a growing demand for cinematic TV content. Titles selected for the lineup showcase both visual excellence and compelling storytelling.
Shut Eye, a drama about the world of storefront psychics and con artists, stars Jeffrey Donovan and delves into themes of belief, deception, and ambition. Meanwhile, Masters of Sex explores the groundbreaking research of Dr. William Masters and Virginia Johnson.
By acquiring these titles, Virgin Media is strengthening its position as a content provider offering both accessibility and exclusivity. The move also signals its commitment to showcasing award-winning and critically acclaimed series.
The dedicated 4K channel will allow Virgin Media to compete more aggressively with streaming services, offering a linear format that supports enhanced resolution and immersive storytelling for viewers seeking premium content.