Sky has unveiled Sky Studios, a new European production hub aimed at significantly increasing the company’s investment in original programming. This strategic move is designed to boost the creation of premium content across multiple markets.
Sky Studios plans to double Sky’s spend on original productions over the next few years. The initiative covers drama, comedy, and documentary content, supporting both in-house and independent creators across Europe.
The company has already seen success with hits like Chernobyl and Riviera, and this expansion aims to deliver more high-quality content for both local and international audiences. Sky’s partnerships with talent and producers are set to deepen through this venture.
Sky Studios will serve as a central point for development, production, and global distribution. It reflects the growing demand for regionally produced shows with universal appeal, particularly in the competitive streaming era.
This launch marks a bold step forward for Sky in shaping the future of European television storytelling.