Lovefilm History Vikings

In May 2013, Amazon’s streaming service, Lovefilm, secured the exclusive UK rights to the historical drama series Vikings.

This marked the first time a major TV series premiered on the platform ahead of traditional broadcast channels in the UK.

The series, created by Michael Hirst, chronicles the epic adventures of the legendary Norse hero Ragnar Lothbrok and his descendants.

All nine episodes of the first season were made available to Lovefilm Instant subscribers in full high definition, allowing viewers to binge watch the series upon release.

The acquisition of Vikings by Lovefilm underscored the platform’s commitment to offering exclusive and high quality content to its subscribers.

By securing the rights to a series that had already garnered significant acclaim in the United States, Lovefilm positioned itself as a competitive player in the UK’s streaming market.

The move also highlighted the growing trend of streaming services obtaining exclusive rights to popular television series, providing viewers with alternative viewing options outside traditional broadcast schedules.

Following Amazon’s acquisition of Lovefilm in 2011, the Vikings series became available to Amazon Prime Video subscribers in the UK and Germany.

This expanded the accessibility of the series to a broader audience, further solidifying Amazon’s presence in the European streaming market.

The partnership between Amazon and Metro-Goldwyn-Mayer (MGM) for Vikings exemplified the evolving landscape of content distribution, where streaming platforms and traditional studios collaborate to bring popular series to international audiences.