Following a dramatic night in Basel, where England’s Lionesses defeated Spain on penalties to win the 2025 UEFA Women’s Euros, the Sports Personality of the Year betting market has shifted dramatically.
Hero of the hour Chloe Kelly, who slotted home the winning penalty in a nerve-shredding 3-1 shootout, has seen her odds slashed to 7/4 (36.4%), making her the second favourite for the prestigious BBC award.
Only Rory McIlroy remains ahead of her in the betting at 6/5 (45.5%), with the golfer having enjoyed a stellar year on the PGA Tour.
But Kelly’s moment of magic on the international stage has triggered a wave of patriotic betting support, and momentum may now be with her heading into the final stretch of the year.
Goalkeeper Hannah Hampton, who pulled off two crucial penalty saves, is another new contender. Her odds have shortened to 5/1 (16.7%), elevating her above darts sensation Luke Littler and F1 star Lando Norris, both now priced at 9/1 (10%).
With the Lionesses’ triumph dominating headlines, it’s clear the squad’s impact is being felt far beyond the pitch.
“Chloe Kelly’s winning penalty was a defining moment in British sport this year,” said Dave James, odds analyst at Whataretheodds.co.uk. “The timing, the drama, and the magnitude of the occasion have all contributed to her rapid rise in the market. With Hampton also stepping into the spotlight, it’s no surprise that the Lionesses are suddenly front and centre in the SPOTY race.”
| Name | Odds | Implied Probability |
|---|---|---|
| Rory McIlroy | 6/5 | 45.5% |
| Chloe Kelly | 7/4 | 36.4% |
| Hannah Hampton | 5/1 | 16.7% |
| Luke Littler | 9/1 | 10.0% |
| Lando Norris | 9/1 | 10.0% |
| Leah Williamson | 18/1 | 5.3% |
| Lucy Bronze | 22/1 | 4.3% |
| Ellie Kildunne | 28/1 | 3.4% |
| Ben Stokes | 33/1 | 2.9% |
| Keely Hodgkinson | 33/1 | 2.9% |
