LOVEFiLM Acquires Exclusive UK Rights To History’s ‘Vikings’, Sets Premiere For May 24th

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LOVEFiLM – the Amazon owned streaming service –  has closed a deal with MGM Television to acquire the exclusive UK broadcast rights to History’s mini-series Vikings.

The deal will see the series premiere on the streaming service (via LOVEFiLM Instant) rather than traditional television and, while Netflix has done this in the past, this is a first for LOVEFiLM. The series, which was recently renewed for a second season, will premiere on the streaming service from Friday May 24th, when all nine episodes will be made available.

Vikings was created by Michael Hirst and is a series high on adventure, exploration, conflict, warfare and bloodshed – for these were extreme times – but, at its heart, it will also be a family saga. It follows the adventures of Ragnar Lothbrok, a historical figure, and the greatest hero of his age – and the gripping sagas of Ragnar’s band of Viking brothers and his family – as he rises to become King of the Viking tribes. The drama series stars Gabriel Byrne (In Treatment), Travis Fimmel (The Beast), Jessalyn Gilsig (Glee), Gustaf Skarsgard (The Way Back), Clive Standen (Camelot) and Katheryn Winnick (Stand Up Guys).

Speaking of the deal, Chris Bird, Director of Film Strategy at LOVEFiLM, said: “As the first time a TV series has arrived on LOVEFiLM Instant before airing on traditional broadcasting platforms, this is an incredibly exciting landmark in our history. We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LOVEFiLM as an effective broadcasting medium for their high-quality and premium entertainment.”

While Chris Ottinger, MGM Television’s President of International Television Distribution and Acquisitions, added: “MGM Television is thrilled to bring the epic #1 new cable series in the U.S. Vikings to Amazon’s LOVEFiLM members for their first-ever, exclusive streaming experience in the United Kingdom and Germany. We are always identifying exciting, alternative distribution platforms for our premium content across the globe and are looking forward to captivating new audiences with Vikings through LOVEFiLM.”

TVWise’s Acquisitions Scorecard has been updated with this new information.