Sony Pictures Television Launching Space Travel Format At MIPCOM

Sony Pictures Television has announced that they will be unveiling a new format at MIPCOM in Cannes next month. Said format, titled Milky Way Mission, offers broadcasters the opportunity to send contestants into space for the first time in television history. The format was made possible after Sony Pictures Television sealed an exclusive deal with Space Expedition Corporation (SXC), which is launching a space travel programme for civilians in 2014 and will provide seats on its space flights to participating broadcasters.

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