UKTV To Move Into Brand Licensing, Will Offer Dave Merchandise & Events

As part of UKTV’s strategy to increase public awareness and fully exploit the commercial potential of their key brands, the commercial network – which is a joint venture between Scripps Networks Interactive and BBC Worldwide – has announced that they will be moving into brand licensing for the first time. UKTV will be starting with Dave, the UK’s number one non-PSB channel which is home to such series as Suits and Red Dwarf, and will offer Dave branded merchandise and events that extol the characteristics of the channel.

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