UKTV’s Yesterday Channel Acquires ‘Perfect Storms: Disasters That Changed The World’

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Perfect StormsUKTV has closed a deal with Entertainment One (eOne) to acquire the exclusive first run UK broadcast rights to factual series Perfect Storms: Disasters That Changed The World for its Yesterday channel. The acquisition of the series comes after the re-branded Yesterday channel posted strong ratings last year and saw a significant rise in audience share for 2012 at 1.04%, up from 0.87%. The six episode series is set to premiere on Yesterday later this year.

Perfect Storms: Disasters That Changed The World travels the world to investigate the biggest and most consequential disasters of all time. Using cutting-edge animation, field-testing and dramatic storytelling, the series recreates events such as the Great Kanto Earthquake of 1923, the Great Galveston Hurricane of 1900 and the 1941 Battle of Moscow. The series is produced by eOne with Steve Gamester, eOne’s Director of Development for Specialist Factual, serving as executive producer.

Speaking of the acquisition, Alexandra Finlay, UKTV’s Head of Acquisitions and Co-Productions (who negotiated the deal for UKTV), said: “Perfect Storms: Disasters that Changed the World marries powerful stories with epic imagery and incisive commentary, making it perfect for Yesterday’s brand and channel proposition, Entertainment Inspired By History.”

Michael Kot, Senior Vice President of Factual for Entertainment One Television, commented: “In this series, just when you think it can’t get worse…it does. Perfect Storms: Disasters that Changed the World explores the incredibly rare and compounding disasters such as earthquakes, tsunamis and firestorms that have changed history.  This series is a fantastic addition to eOne’s robust slate of factual programming.”

While Adrian Wills, General Manager of Yesterday, added: “Since Yesterday’s brand refresh last year, prime-time content on the channel has become more contemporary, dynamic, and engaging. Perfect Storms: Disasters that Changed the World has all of these qualities and should appeal to a diverse audience, as well as loyal viewers of Yesterday.”