Virgin Media Acquires Canadian Drama Series ‘Pure’; Sets UK Premiere Date For ‘Darklands’
Pure is coming to the UK. Virgin Media has acquired the Canadian drama series after striking a deal with international distributor Cineflix Rights. The series premieres on Virgin TV Ultra HD today (Thursday October 31st). Additionally, Virgin Media has announced that Irish drama Darklands will premiere on Monday November 25th. 
The Feed will premiere on Virgin TV Ultra HD on Monday September 16th at 9pm, it has been announced. From The Walking Dead's Channing Powell, The Feed follows the Hatfield family, famed for Lawrence’s invention of The Feed – a high-tech brain implant which allows people to instantly share thoughts, memories and emotions – and explores the complex and dramatic relationship between the eldest son Tom, his family and the invasive and terrifying technology they’ve sold to the world.
Virgin Media has secured the UK rights to Starz's upcoming supernatural spy thriller The Rook. The series will premiere on Virgin TV Ultra HD on Monday July 1st at 10pm. 

Channel 5 is adding a new drama series to their line-up. The VIMN backed broadcaster has acquired Blood, a psychological crime thriller from Riviera scribe Sophie Petzal which is being headlined by Line Of Duty's Adrian Dunbar, in a pre-sale deal with All3Media International. Additionally, Virgin Media has licensed the SVOD rights and will make the series available as a box-set following Channel 5's linear window.
Virgin Media has announced plans to launch the UK's first dedicated 4K channel, Virgin TV Ultra HD. Ahead of the launch, Virgin Media has agreed a wide-ranging deal with Sony Pictures Television for a number of U.S. scripted series from their distribution catalogue. They have picked up first run rights to Shut Eye and The Art Of More, neither of which has previously aired in the UK; and linear/repeat rights to House Of Cards, Masters Of Sex and StartUp. Notably, Masters Of Sex was 