UKTV Moves Into Branded Content With Dave’s ‘The Unbreakables’
UKTV is making a move into branded-content for its latest original commission. The commercial network, a joint venture between BBC Worldwide and Scripps Networks Interactive, has teamed up with fashion-watch brand G-SHOCK (via branded content agency The Story Lab) for The Unbreakables, a 12 parter which is being hailed as UKTV's first ever branded-content TV commission. The series will air on Dave later this year.