By Patrick Munn | February 4, 2019 - 4:53 pm | No Comments
Viacom International Media Networks (VIMN) has launched MTV Play, MTV’s first ever direct-to-consumer (D2C) SVOD mobile streaming app. The app, which is initially available only in the UK, marks a global first in providing a full MTV long form content experience in a standalone subscription app.The app is targeted at younger, mobile-first audiences who want to watch MTV’s youth-focussed reality content. Priced at £3.99 per month following a free 30-day trial, MTV Play will offer a live feed of the MTV UK linear TV channel, and a range of catch-up and box set content. While MTV Play is initially launched via a direct subscription from either the App Store or Google Play, VIMN has announced plans to partner with telco providers in the future to distribute it.