True North Hires Former C4 Exec Norma Wisnevitz As COO

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True North has hired former Channel 4 executive Norma Wisnevitz to serve as their new Chief Operating Officer. Wisnevitzm who most recently served as Senior Portfolio Manager at Chanel 4’s Indie Growth Fund, takes up post at the indie this month.

As COO, Wisnevitz will work with the company’s Creative Directors to steer the company through its next phase of growth, as it builds on its reputation as the biggest factual supplier outside of London, and pushes ahead with plans to expand its slate into the US and other international territories.

Prior to joining Channel 4, she held key finance roles with both Talkback Productions (now Fremantle) and Optomen. “I am thrilled to be joining the True North team at this exciting time for the Leeds production community as I have been an admirer of Jess and Andrew since the C4 growth fund investment”, Norma Wisnevitz said in a statement.

While True North Creative Director and Founder, Andrew Sheldon, added: “We’re delighted that Norma will be joining us. Her experience at the Growth Fund and in some of the UK’s most successful indies means that she knows what makes a production company tick, and her passion for production means she’s going to be a great addition to our team”.