Heading into MIPCOM, ITV Studios Global Entertainment has lined up a slew of sales for Brassic. The international distributor has sold Sky One’s hit comedy series to CBC in Canada, ABC in Australia, Rialto in New Zealand, Canal+ in France and Comunidad Film in Spain.
“From Joe Gilgun to Dominic West, its desperately funny stories and the totally universal theme of friendships, Brassic is charming it’s way around the world and we are all rooting for it”, said Ruth Berry, Managing Director of Global Distribution at ITV Studios.
Brassic follows a group of working-class friends finding unconventional ways to win at life in northern suburbia. The comedy series, which was created by Joe Gilgun and Danny Brocklehurst, is produced by Calamity Films and stars Joe Gilgun, Michelle Keegan, Damien Molony, Ruth Sheen, Tim Key, Tom Hanson, Aaron Heffernan, Ryan Sampson and Parth Thakerar. Sky has already ordered a second season. John Thomson (Cold Feet) and Bill Paterson (Fleabag) join the cast for season two.
The series premiered on Sky One back in August with a 7-day cumulative audience of 1.65 million, making it Sky’s biggest original comedy series launch since 2012. In addition to these five territories, ITV Studios Global Entertainment is in talks with other international broadcasters with those deals likely to close in the coming months. “The incredible UK success of Brassic proves there is a desire right now for big hearted comedy drama that speaks of friendship, community and love”, said Danny Brocklehurst. “The themes are universal, and I’m thrilled the show is being seen far and wide.”
“It’s so thrilling to be getting this passionate viewership for Brassic in the UK. For it to continue into the International marketplace in this way is amazing”, said David Livingstone, Brassic Executive Producer and CEO of Calamity Films. “With Danny’s brilliant writing and Joe Gilgun’s passionate ideas I am sure this will connect with everyone Internationally in exactly the same way it has at home. Go Brassic.”