Supermarket Sweep is making a comeback. ITV2 has ordered a reboot of the classic game show that will be hosted by Rylan Clark-Neal. Twenty episodes have been commissioned for the show’s first season, which will be stripped weekly across four weeks.
“It’s a dream come true to step inside this very special supermarket and host one of the most iconic series in television history”, said Rylan Clark-Neal. “I am beside myself with excitement and will be going wilder in the aisles than ever before. Fill up your trolley, grab your bag for life and let’s go shopping!”
The reboot will see many of the iconic elements of the past returning, from the inflatables to the catchphrases and even those memorable jumpers. Whilst giving a respectful nod to the history of the original, the reboot will also feature challenges and a sprinkle of celebrity stardust, all culminating in teams taking on the unforgettable trolley dash to win a cash prize.
Supermarket Sweep is being produced for ITV2 by Thames (part of Fremantle). It was commissioned by ITV’s Head of Digital Channels and Acquisitions Paul Mortimer and ITV2’s Commissioning Editor Peter Tierney. The executive producers are Phil Harris and Adam Hutchinson for Thames. Fremantle hold global format rights to Supermarket Sweep.
“We’re so pleased to be working with Thames on this re-booted version of the ITV classic game show”, commented Paul Mortimer, ITV’s Head of Digital Channels and Acquisitions. “Funny and camp in equal measure, it’s a great addition to ITV2’s pre-watershed line-up. To have Rylan back on the channel as the perfect host is a real bonus too!”
While Phil Harris, Creative Director of Thames, added: “I’ve loved Supermarket Sweep since I was a teenager, so Thames and I are thrilled to be rebooting this cult classic with the awesome Rylan for its perfect new home on ITV2. When the world’s full of doom and gloom it’s definitely time for Britain to go wild in the aisles once again.”
