Channel 4 has ordered Cooking Up A Fortune, a twenty episode cookery competition series that will allow amateur cooks get a once-in-a-lifetime chance to launch their own food brand to the British public.
The series, which is being fronted by Dominic Cools-Lartigue, follows these amateur foodies who dream of escaping the rat race and cooking for a living, create and sell their dishes to hundreds of real diners in a purpose-built food arena. Each week the winning kitchen gets to launch their idea for a food business to paying customers, in one of Europe’s busiest food markets. The twenty episode stripped series is being produced by Frieda.TV.
“It’s been a joy to turn a traditional cookery competition on its head and create something that feels really different”, said Jo Lloyd, Creative Director of Frieda.TV. “Dom’s expertise and the genuine opportunity for winners to change their lives every single week, has led to incredibly high-quality food and a range of competitors that you wouldn’t normally see on TV.”
While Channel 4 Head of Daytime David Sayer added: “There are a wealth of talented amateurs who just need a leg-up on to turn their passions into a profession and this show will give them that opportunity. Dom’s credentials mean he’s the perfect person to front the show and we hope he’ll develop into a regular face of 4.”