BBC One has handed out a four episode order to You Are What You Wear, a fashion makeover series fronted by Rylan Clark-Neal.
“I’m thrilled to be fronting a new series on BBC One, and can’t wait to help people from all walks of life find their sense of style and be proud of what they see when they look in the mirror”, Rylan said.
You Are What You Wear is set in a department store which stocks everything from vintage to high street steals and designer items. The series follows four customers as they come to the store in the hope of solving a fashion dilemma or undergoing a complete transformation.
The customers are each invited into a fitting room with a giant mirror, where they are asked to look at their reflection and articulate what they see. In this emotional moment, they open up to Rylan about their insecurities and how they really feel about themselves. Watching on from behind the scenes will be a squad of four personal shoppers, all with very different styles and personalities.
The stylists will react to each customer’s revelations and decide among themselves who is the best fit for each person. During the makeover, the other stylists will continue to look on, offering their opinion and other takeout. Once their makeovers are complete, the customers return to the mirror room with Rylan to see their new look for the first time. Once again, they look at their reflections and answer the all-important question: what do they see?
The series is being produced for BBC One by ITV Studios’ label MultiStory Media (formerly known as Shiver) and will be produced out of their regional MediaCityUK office in Manchester. The executive producers are Ceri Aston and Ana de Moraes for MultiStory Media. You Are What You Wear was commissioned by the BBC’s Director of Content Charlotte Moore and the BBC’s Head of Commissioning, Popular Factual and Factual Entertainment David Brindley. The BBC Commissioning Editor is Catherine Catton.