Quest Red has handed out a six episode series order to Being Reuben, an observational documentary following the life of YouTuber Reuben de Maid.
Being Reuben follows the life of Reuben de Maid – a 14-year old Welsh singer, influencer and make-up expert who shot to fame after appearing on The Ellen DeGeneres Show – as he travels to Hollywood and attends star-studded award ceremonies and glamorous events.
The series will also feature Reuben’s home life in Wales, with siblings Coco and Sonny and mum Vicky, herself a successful businesswoman running a glamorous salon in Cardiff. It also touches on issues around puberty, gender and bullying and highlights the experiences of adolescents on social media, as Reuben balances his blossoming celebrity career with everyday life.
Being Reuben is being produced for Quest Red by Ricochet. It was ordered by Discovery’s Vice-President and Head of Lifestyle and Entertainment Brands Clare Laycock and commissioned by Discovery’s Senior Director of Production and Development Charlotte Reid. The executive producers are Romy Page for Quest Red and Emma Walsh for Ricochet. Krempelwood are co-producing and will distribute the series outside of the UK.
“Quest Red celebrates extraordinary people and Reuben has a natural star quality. He’s talented, passionate and determined to stay true to himself in a world of online trolls”, said Discovery’s Vice-President and Head of Lifestyle and Entertainment Brands Clare Laycock. “At 14 he’s already achieved so much, and we can’t wait to invite viewers into his and his family’s world. Expect a fun, inspiring and totally heart-warming show.”
While Katy Thorogood, Creative Director at Ricochet, added: “We are thrilled to be working with Quest Red and feel very privileged that Reuben and his family have let us share their extraordinary world. It’s a fascinating dynamic of squabbling siblings, sequins and social media all wrapped up with family love.”