Parade Media has inked a strategic content partnership agreement with Canadian production company Omnifilm Entertainment that will see the UK distributor help expand Omnifilm’s presence in Latin America.
Parade will represent Latin American rights to key Factual Entertainment programmes from Omnifilm’s library as well as its forthcoming line-up. Said titles include Ice Pilots, Jade Fever, Wild Bear Rescue, The Dolphin Dealer, Cannabiz, Pyros, Shimmy and Namaste Yoga.
“We have followed Omnifilm and their productions for some years now, and we are absolutely thrilled to be representing their slate of premium factual content in this hugely rewarding part of the world”, Matthew Ashcroft, CEO of Parade Media, said in a statement.
While Amanda Riches, Director of Distribution at Omnifilm Entertainment, added: “From our first meeting, Parade has impressed us with their premium content library and enthusiasm to find the right audiences for our productions in this increasingly critical market”
This marks the latest bit of business for Parade. The international distributor recently inked a deal with UKTV for Australian documentary series Outback Vet, which will air on their Eden channel. Additionally, the company also recently hired Mediaworks’ former Director of Programming Mark Caulton to serve as their Chief Content Officer.