2019 is shaping up to be a good year for UKTV. Year-to-date, the broadcaster’s SOCI (share of commercial impacts) has hit 9.53%, up 3% compared to 2018. SOCI for the 16-34 demo also is showing strong growth, up 6% year-on-year to 6.74%.
A key driving force behind the SOCI growth was the performance of UKTV’s original series. Dave’s Hypothetical, featuring James Acaster and Josh Widdicombe, launched with 1.2 million viewers – making it UKTV’s top rated show of 2019.
Over on W, the channel’s top five rated shows during Q1 were either UKTV Originals or exclusive acquisitions. Said shows being MasterChef USA, Flack, Inside the Ambulance, The Shift: Women on the Force and 999 Rescue Squad. W’s first original drama Flack launched in February to an audience of 620K viewers.
Really had its best Q1 on record, with performance up 5% year-on-year. Sarah Beeny’s Renovate Don’t Relocate was a key title; launching with an audience of 478K viewers. Elsewhere, Drama, Dave and Yesterday were the top four non-PSB channels in the UK during Q1. While Gold (+29%), Alibi (+13%), Yesterday (+22%) and Home (+25%) have all seen year-on-year 16-34 share increases. Drama’s share increased by 11%.
VOD service UKTV Play now has 2.3 million registered users and has seen a seen a 41% increase in views year-on-year. As with the rest of the network, UKTV Originals were the most popular shows on the platform, with Hypothetical taking the top performing slot in Q1. Easter in particular was a strong period, with UKTV’s channels managing a 6% share on six consecutive days – marking the first time in the broadcaster’s history that it has achieved this feat.