BBC Two’s ‘Dragons’ Den’ Adds Sara Davies For Season 17

BBC Two has found their new Dragon. Sara Davies, founder of worldwide crafting company Crafter’s Companion, is joining BBC Two’s Dragons’ Den for its recently ordered seventeenth season. Sara Davies replaces Jenny Campbell who exited earlier this year after two seasons on the show.

Returning Dragons include Deborah Meaden, Peter Jones, Tej Lalvani and Touker Suleyman. Filming on season seventeen gets underway this spring ahead of a broadcast on BBC Two this summer. Dragons’ Den is produced by BBC Studios. Chi Ukairo is the executive producer. The Commissioning Editor for the BBC is Sarah Clay.

At 35 years old, Sara Davies will be the youngest ever Dragon. She founded Crafter’s Companion, a retail business specialising in craft tools, designing and manufacturing many of its own products, 13 years ago from her bedroom at university. She now turns over £34 million a year and employs more than 190 staff in UK, the US and across Europe. She has appeared on a number of shopping channels in the UK and USA, as well as hosting her own craft programme, Be Creative TV.

“I’m absolutely delighted to join the other Dragons for the new series of the show. I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I’ll be able to help some of the contestants to really take their businesses to the next level”, Davies said. “I’ve been a fan of the show since it started, I was even invited to pitch on the show 13 years ago so it feels like I’ve come a full circle

“It wasn’t all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far”, she continued. “I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market. I’m looking forward to getting started and hopefully being introduced to some businesses that I can really get excited about.”

While Patrick Holland, Controller of BBC Two, added: “With a BAFTA nomination and brilliant viewing figures, Dragons Den continues to be a fantastic show on BBC Two. Combining great aspirational opportunity with the promise of really challenging encounters with the Dragons, the show is going from strength to strength. Sara is a formidable business woman and I can’t wait to see her start in the Den.”