Rakuten TV is expanding across Europe. The VOD platform has announced a pan-European expansion plan that will see their reach grow to 30 million households and triple distribution from 12 to 40 countries in 2019.
Underpinning the expansion is partnerships with with Samsung Electronics, LG, Philips and Hisense to introduce a remote control button on their smart TV units in summer 2019 directly linking to the Rakuten TV streaming service. Rakuten TV also said that they will secure the presence of the widest 4K HDR movie catalogue in Smart TVs in all the 40 European countries involved in this expansion.
“This is a major step that our company is undertaking within a plan of expansion which aims at making Rakuten TV the first choice of entertainment for Smart TV owners” said Jacinto Roca, CEO and founder of Rakuten TV. “Having a remote control button directly connecting to the platform aims at empowering users to access the best movies in the best quality just with one click, dramatically increasing our number of users.”
“The collaboration with Premium partners Samsung Electronics, LG, Philips and Hisense is a seal of quality in offering the best service to our users around Europe”, Roca continued. “This is proof of our commitment with providing an always better experience to cinema lovers. With this move, Rakuten TV will triple its presence on a continental level, strengthening its commitment to deliver the best cinematic experience at home”.