Red Arrow Studios International has secured the international distribution rights to Renovate Don’t Relocate, which was commissioned last June by UKTV for their free-to-air Really channel. Red Arrow is handling both format and finished tape sales and will launch it at MIPTV in April.
Renovate Don’t Relocate follows Sarah Beeny as she comes to the aid of frustrated homeowners to help them transform their homes and the way they use them. Using full scale floorplans and smart cameras to track how rooms are being used, Sarah gives individuals the chance to reconfigure their space and offer them much needed advice on how to use it better.
Whether its newlyweds choosing between moving and improving, or new mums desperate to cope with the chaos of family life, Sarah will offer clever design solutions, tips and tricks to help them change the way they live. Outline Productions are producing, with Laura Mansfield and Helen Veale will executive produce. The rights to Renovate Don’t Relocate were acquired by Harry Gamsu, Red Arrow Studios International’s Vice-President of Non-Scripted.
“The combination of new technology and relatable human stories in Renovate Don’t Relocate provides a fresh twist on the perennially popular traditional home improvement genre”, said Bo Stehmeier, President of Red Arrow Studios International. “We look forward to taking this creative new format to MipTV and seeing it debut on UKTV next month.”
While Laura Mansfield, Managing Director of Outline Productions, added: “We’re really excited about Renovate Don’t Relocate, which is an innovative format that provides viewers with a new way of thinking about how they can make affordable, practical changes to their homes to suit their lifestyles.”