DRG has promoted Adam Barth, who joined the company in 2015, adding the newly created role of Commercial Director to his position. His new title is Senior Vice-President for EMEA and Commercial Director.
The Commercial Director position was created in response to industry and market changes as well as developments within DRG as it continues to evolve from a traditional distributor to wide-ranging content business. He will drive new initiatives, such as the recently announced co-commissioning deal with NENT Group Norway.
Adam Barth will continue to report to DRG’s Executive Vice-President of Sales Elin Thomas. While he retains his prior position as Senior Vice-President of EMEA, with a particular focus on Germany and the Nordics, several territories will now be handled by other members of the sales team. Lucy Roberts will cover Benelux and Italy, while Amity Easter-Utley assumes responsibility for Central and Eastern Europe.
“This is an exciting time for DRG: we work in an increasingly complex market, with traditional distribution just one of the roles we now play: this new position elevates our continued strategy for looking at new ways to create, fund and exploit content – but it’s not just about selling”, Barth said. “My focus is on working more closely with producers and broadcasters to recognise the best opportunities for everyone. I am delighted that DRG has put its faith in me and I’m already rising to the challenge with a number of interesting projects in the pipeline.”
While Elin Thomas added: In keeping with the evolving nature of distribution the roles of our teams also need to change: multi-faceted approaches to content need flexible, multi-faceted salespeople – and individuals like Adam are leading the charge. He’s a brilliant sales executive and has an unquestionable talent for spotting, nurturing and pushing through commercial opportunities. With this promotion, he will be operating much more closely with both content creators, and platforms where that content finds an audience, in order to generate value for all parties. Adam will undoubtedly evolve this role as a multi-tasking, wide-ranging commissioner and I am confident that we will be announcing more of his innovative and commercially valuable initiatives as he now pulls together all the strings available to him.”