BoJack Horseman is coming to free-to-air. Discovery’s DMAX channel, which recently went free-to-air, has inked a deal with Lionsgate to acquire the free-to-air rights to all six seasons of BoJack Horseman. The show’s first season will premiere on DMAX on Monday February 25th.
Created by Bob-Waksberg, BoJack Horseman tells the story of BoJack, the legendary star of the 1990’s family favorite situation comedy “Horsin’ Around” who has been trying to find his way through a muddle of self-loathing, whisky and failed relationships. The series is produced by Michael Eisner’s Tornante Company and features the voices of Will Arnett, Amy Sedaris, Aaron Paul, Alison Brie and Paul F. Tompkins.
BoJack Horseman marks the second adult animated TV series that DMAX has secured the rights to since Discovery announced plans to move the channel from its pay portfolio to free-to air. The channel also recently inked a deal with Endemol Shine International for FTA rights to FX’s animated comedy Archer. Both Archer and BoJack Horseman initially air on this side of the pond on Netflix UK.
“We are delighted to bring BoJack Horseman to free to air audiences for the first time”, said Simon Downing, Discovery’s Senior Vice-President and Head of Factual & Sport. “Alongside the irreverent adult animation series Archer, it’s launch strengthens our entertainment offering and establishes DMAX as the go-to entertainment destination for men.”
While Jim Packer, Lionsgate’s President of Worldwide Television and Digital Distribution, added: “We are thrilled to partner with DMAX to expand the world of BoJack Horseman. This acquisition underscores how valuable and sought after this show is. DMAX is a platform that we know BoJack Horseman will thrive on.”