DRG & NENT Group Norway have teamed together to launch a co-commissioning drive for non-scripted content with a stated goal being to create long-running series for NENT’s TV3, Viasat4 and TV6.
They will now work together to define NENT’s content needs and will combine their acquisitions efforts to co-finance and co-commission suitable projects. DRG will then handle international distribution for series commissioned under this pact.
The partnership will be led by DRG’s Senior Vice-President of Sales for Europe Adam Barth, DRG’s Senior Vice-President of Acquisitions Mette Kanne-Behrendsen, and NENT Group Norway’s TV3 Program Director Andreas Bakka Hjertø. DRG will manage the producer submission process, working to briefs from NENT Group.
“Viewer demand for high quality factual content is extremely high around the world. With this partnership, we are leveraging DRG’s innate business advantage of being a broadcaster-owned distributor and creating a direct route to commissioners within our group”, Barth said. “Our ambition is to co-commission compelling, multi-part series that will be successful in the schedules in Norway, as well as attract audiences across other channels and platforms worldwide.”
While Andreas Bakka Hjertø added “Working more closely with DRG is both a creative and a cost-effective way for us to secure a pipeline of attractive factual content for our channels, and gives us an opportunity to create interesting new programme brands and IP together. We are excited at the prospect of working with even more talented producers and look forward to the first pitches.”