2018 was a record breaking year for Channel 5 when it comes to their ratings performance amongst ABC1 viewers. All told, upmarket viewers were responsible comprise 44% of Channel 5’s audience on average throughout the year – the highest annual percentage in the channel’s history.
Michael Palin In North Korea, Inside The Tower Of London and Secrets Of The National Trust were amongst the new shows that helped Channel 5’s portfolio of channels to secure a 5.6% share of viewing amongst ABC1 viewers in 2018. Notably, Michael Palin In North Korea was also Channel 5’s highest rating programme since 2016, with the series premiere attracting an audience of 3.3 million viewers and a 15% share.
The Christmas schedule was also incredibly important in delivering record ratings amongst ABC1s, with with a 6.2% share of viewing across the portfolio. Original drama Agatha & The Truth of Murder was the most popular programme over the Christmas period with 2.3 million viewers, making it Channel 5’s second highest rating non-factual programme of the year. To match this ratings success, Channel 5 garnered critical acclaim in 2018, with the channel winning its first ever BAFTA TV Award for Cruising with Jane McDonald in the ‘Best Features’ category and ‘Channel of the Year’ at Edinburgh TV Festival.
“Continued investment in quality programming on Channel 5 is attracting more upmarket viewers to the channel, who are reappraising what they can expect from Channel 5″, said James Currell, President for Viacom’s UK operations. “In 2019 we will no longer be broadcasting Big Brother, which will free up a significant percentage of our budget to plough into an even greater breadth of original programming to continue the creative evolution of Channel 5 under Viacom’s ownership.”