DRG has agreed a production partnership with Endemol Shine India for an Indian adaptation of their hit international format The Farm.
The Farm is a reality show that sees six men and six women living together as farmers, growing their own food and fending for themselves, without electricity, mobile phones or any other modern conveniences. Contestants are eliminated over a ten week series until one is crowned Farmer of the Year.
The series, originally created for the Swedish market, has already run to over 3000 episodes in more than 50 territories worldwide. This new version would be the first in Asia. Endemol Shine India has some expertise in adapting formats for the local market; having brought Indian versions of Big Brother, The Voice, So You Think You Can Dance and Deal Or No Deal to screen.
“The Farm is one of the world’s longest-running and most successful reality formats so we are delighted that it has now reached Asia and the incredibly dynamic TV market that is India. Endemol Shine India has an enviable track record in bringing big, bold formats to local audiences and we are delighted to be working with this enthusiastic and energetic team”, said DRG’s Jess Khanom. “With our in-depth knowledge of The Farm and experience in helping bring it to air in other territories, alongside Endemol Shine India’s understanding of what works best for Indian audiences, I am confident that we can create yet another ratings-winning version of this evergreen format.”
While Nicola Bamford, CEO of International Operations at Endemol Shine Group, added: “We are thrilled to work with DRG, using Endemol Shine Group’s creative and production expertise to develop this format for Indian audiences. In some territories The Farm provides a complete antidote to modern life, effectively taking people back in time. In India, with its already large rural and farming populations, the back-to-basics approach of the concept will be more about people from cities experiencing a contradictory