DRG Secures First Format Deal For Social Experiment ‘No More Boys And Girls’

Category : News, UK News

BBC Two’s No More Boys And Girls is set to be adapted for the German market after international distributor DRG secured the first format deal for the social experiment with ZDF. The format has also been optioned in the Netherlands and Spain.

The German version, which will air on ZDF Neo, is a two-part miniseries and will be produced by Bavaria Entertainment GmbH. Ina Eck will serve as the executive producer. The format deal was struck by DRG’s Senior Vice-President of Sales Adam Barth.

No More Boys And Girls, originally produced by Outline Productions, argues that being born a boy or a girl largely pre-determines the life you will end up experiencing. Using a pioneering approach from Sweden, Dr. Javid Abdelmoneim takes over a class of 30 seven-year-olds and creates a gender neutral school that turns conventions on their head so that, for example, not just boys play football.

“Wherever you are in the world gender equality in all its forms is an issue; it’s a hot topic at the moment and people are looking for ways to address it. The No More Boys and Girls format can work with any cultural backdrop and is brilliant at both highlighting the issues, looking at how they get reinforced – and then suggesting ways of re-educating youngsters in the hope that things change for the future”, said DRG’s Adam Barth. “We are delighted to have struck this first deal with ZDF and Bavaria Entertainment and know that our format will be in very safe hands. We are also pleased to announce that the format for the show has been optioned to Blue Circle in the Netherlands and Magnolia TV in Spain.”

While Ina Eck, executive producer for Bavaria Entertainment, added: “The No More Boys and Girls format is truly intriguing and is just the sort of original and trailblazing idea that we like to offer our audiences. We are pleased to have this new deal in place with DRG and are excited to be producing the show for ZDF Neo, where we are confident it will attract a great deal of attention.”

In addition to this format deal with ZDF and the options set up with Blue Circle and Magnolia TV, DRG has also lined up a slew of licensing agreement for the original series. It has now been sold to the ABC in Australia, VPRO in the Netherlands, VTM in Belgium, TVB in Hong Kong, DBS in Israel, Telefonica in Spain and Sky in New Zealand.