DRG Hires All3Media International Exec Lucy Roberts For CEE Sales Role

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International distributor DRG has hired for All3Media International executive Lucy Roberts to serve as their Senior Sales Manager for Central & Eastern Europe and French Speaking Territories.

At All3Media, Lucy Roberts served as Format Sales Manager for EMEA North. Prior to that she held key sales posts at both Keshe International and BBC Worldwide (now know as BBC Studios). She started her career in the industry at ITV Studios Global Entertainment.

Roberts takes up post at DRG in London this week and will report to the company’s Executive Vice-President of Sales Elin Thomas. She will also work closely with Adam Barth, whose recent promotion to Senior Vice-President for EMEA has seen an extension of his role and territory remit.

“Lucy brings with her a wide range of experience covering both format licensing and completed programming sales, and has already worked extensively in EMEA and CEE”, said Elin Thomas. “As we continue to evolve our business we need passionate lovers of content, who understand how our world is changing, and who can work closely with a wide range of different content buyers: it is no longer sufficient to just be a traditional salesperson. Lucy is a brilliant fit with these requirements and we are delighted to welcome her to the DRG team.”

Whiled Lucy Roberts added: “DRG’s entrepreneurial spirit, incredible range of producer partners and huge formats catalogue were all very enticing. I am looking forward to bringing my experience to bear across all aspects of the business and I’m excited to work closely with Adam and Elin in developing DRG’s relationships with broadcasters and platforms in my territories.”