Viacom International Media Networks (VIMN) has launched VOD app Comedy Central Play in the UK as of today (Tuesday July 31st). It comes after VIMN announced back in May that they were teaming with Virgin Media to launch fellow VOD app Nick Play in the UK.
Comedy Central Play will give users access Comedy Central’s back-catalogue of short form content, whilst Virgin Media customers will additionally be able to unlock and watch a wide selection of Comedy Central’s full-length episodes on-demand. Popular titles available on the app include The Daily Show, Inside Amy Schumer, Corporate, Takeshi’s Castle, Most Ridiculous and The Roast of Donald Trump.
“Launching the Comedy Central Play app in the UK for the first time is an exciting move for us as it reflects our continued commitment to expanding our branded apps presence in the market”, said Arran Tindall, Senior Vice-President of Commercial and Content Distribution for Viacom International Media Networks. “We’re pleased to once again be joining forces with Virgin TV to provide their customers with access to long form content on the Comedy Central Play app, giving them the choice and control they desire when viewing their favourite Comedy shows.”