Channel 4 has given the greenlight to Mission Ignition, a new four episode car series that is being fronted by Take That’s Howard Donald and racing driver Dario Franchitti.
Mission Ignition will give two teams of amateur car enthusiasts the opportunity to drive off in their dream car – however they’ll have to rebuild it first. Donald and Franchittio will each lead a team of passionate petrol heads, guiding them to the finish line and hopefully the win.
In each episode two classic cars will be turned into a giant jigsaw puzzle with Franchitti and Donald and their teams battling it out to put their car back together with the first team to rebuild it and start their engine getting to keep it. Along with the tension and drama of the build, Mission Ignition will also take a nostalgic journey through the history of the cars celebrating the ingenuity of these fantastic machines. The series is being produced by East Media and marks the indie’s first terrestrial commission.
“Watching the two teams battling it out for the keys to some beautiful classics is truly gripping”, said Channel 4’s Commissioning Editor for Formats Jonny Rothery, who commissioned the series alongside Channel 4’s Head of Formats Dom Bird. “Followed closely by the growing rivalry between Howard and Dario, it’s not just a show for wannabe mechanics but for anyone who loves watching passionate people on screen.”
“There is no show on TV that looks like this, we’ve got amazing and passionate talent in Dario and Howard, I can’t wait for everyone to watch & enjoy the series”, added Nathan Eastwood, Managing Director of nascent indie East Media. “The show is packed with take out, genuine edge of the seat tension with a dream prize at the end.”