Here’s some good(ish) news on the ratings front. After what initially looked like an anemic performance in live+same day, the season six premiere of Major Crimes has more than doubled its audience in live+7 delivery.
The initial numbers for the opener of the show’s final season were 1.75 million viewers and a 0.21 A18-49 demo rating. That grew to 3.4 million viewers and a 0.4 A18-49 demo rating in live+3, before growing to just shy of 4 million viewers and a 0.6 A18-49 demo rating. No word from TNT on the multi-platform audience.
While audience growth of more than 120% between same day and live+7 is impressive, it’s worth noting that the L7 delivery for the season six premiere is roughly equivalent to what the show was pulling in in live+same day last season. Why the decline? That’s hard to pin-point but sources believe that TNT’s decision to announce that this was the final season and scheduling the season premiere for October 31st (you know, Halloween) were big factors.
But given the ax has already dropped and this is indeed the show’s final season, do the ratings really matter at this point? In short, yes. The ongoing campaign to find the show a new home largely depends on the commercial viability of Major Crimes. The L7 audience proves there is still a sizeable audience for the show, which could make it appealing to potential suitors.