Boj is setting his sights on a global audience. The animated kids series, which airs on CBeebies, has been picked up for international distribution by kids content distributor Jetpack Distribution. The company is set to pitch the show to international broadcasters at MIP later this year.
From Claire Underwood, David Hodgson and Dave Ingham, Boj follows Boj the bilby, a rare burrowing Australian bandicoot originally from the Outback. Boj has moved to his new home in the diverse community of Giggly Park where he discovers that ‘everybody’s different but he digs them all the same.’ Jason Donovan features as Boj’s dad Pops.
In addition to CBeebies, the series, which has to-date produced fifty eleven-minute episodes and a special twenty-two minute episode, has also aired on ABC in Australia and NBCU’s Sprout network in the United States. Boj first aired on CBeebies in 2014 and is a top ratings performer for the channel. It is set up as a co-production between Pesky Productions, Kavaleer and Clothcat Animation.
“We’re delighted to welcome the loveable Aussie bilby to the Jetpack stable”, Jetpack Distribution CEO Dominic Gardiner said in a statement. “It’s a fun show that appeals to pre-school audiences through funny characters, bizarre situations and lively music. We’re looking forward to presenting the show at MIP in October.”
While Boj’s co-creator and Pesky Productions’ partner David Hodgson added: “Dominic and his expert Jetpack team are the perfect partner for Boj. Not only do they match his enthusiasm, which isn’t easy, they also have their own Boj-a-boom ideas for seeing the series reach an even bigger audience globally. We are very excited to be launching our partnership at MIP.”