Netflix UK Acquires Freeform’s London Set Murder Mystery Series ‘Guilt’

Netflix UK has secured the exclusive UK rights to Guilt, Freeform’s short-lived ten episode murder mystery drama series that was set and shot in London and was said to be based on the Amanda Knox murder case, TVWise has confirmed. The series will premiere on Wednesday March 22nd, when the complete series will be available to stream for Netflix UK subscribers.

Guilt tells the story of Grace. an American in London who becomes the prime suspect in the savage murder of her roommate. As the investigation unfolds, viewers will question whether she’s a naïve, young girl whose poor decisions are being magnified under the ruthless glare of the British tabloids, or whether she’s a sociopath who brutally murdered her friend. Even her sister, who comes to London to defend her, will question how well she knows her little sister as more and more ugly truths come out.

The drama series, which was cancelled late last year after airing only a single ten episode season, was developed for Freeform under its former auspices as ABC Family. It was produced by Sea to Sky Entertainment and BV Family Productions and stars Anthony Head (Buffy The Vampire Slayer), Daisy Head (The Syndicate), Billy Zane (Titanic), Katrina Law (Arrow), Cristian Solimeno (Rush), Naomi Ryan (Guardians Of The Galaxy), Kevin Ryan (Copper) and Zachary Fall (Crossing Lines).

This is an interesting buy for Netflix UK. Much as was the case with E!’s first scripted drama series The Royals, which is also set and shot in London, UK buyers did not have a great response to the pilot when it was screened several months ago. The deal is also notable as ABC Family’s and now Freeform’s original series have traditionally not traveled well internationally.

There is a consensus amongst UK buyers that the network’s younger skewing/family audience makes their output, particularly on the drama side, a tough sell for the UK’s general entertainment channels; with only the likes of 5Star and MTV UK having similar target audiences. While Freeform’s comedies Baby Daddy and Young & Hungry do OK for E4, only three of the network’s current dramas, (Pretty Little Liars, Beyond and Shadowhunters) have a UK home – which, coincidentally, is also Netflix UK.