Hayu is expanding its reach after NBCUniversal International agreed a deal to launch the subscription video-on-demand (SVOD) service on Apple TV in Q4 2016.
Additionally, around the same time it launches on Apple TV, Hayu will also be adding an offline viewing functionality, allowing subscribers to download episodes to view later.
Launched March 2016, Hayu is a streaming service that collates the top reality content from NBCUniversal in one place, with the majority of shows debuting on the same day as their U.S. premieres on Bravo and/or E! Some of the shows carried by Hayu include Keeping Up with the Kardashians, The Real Housewives, Million Dollar Listing and Top Chef. It is already available online as a standalone service and through Virgin Media here in the UK.
“This latest milestone is a testament to our dual goal of growing reach and distribution while constantly innovating the hayu experience”, said Hendrik McDermott, NBCU’s Senior Vice-President, Branded On-Demand. “In the six months since launch, users have made it clear that they want the ability to access content wherever they are and that they crave the ability to easily stream hayu to a large screen. We are delighted to make hayu episodes available for offline viewing and be available across a broader number of platforms.”