Pulse Films – the indie set up by Thomas Benski (pictured) and Marisa Clifford in 2005 – is expanding their branded entertainment division with the hire of Eric Tu and Stephen Whelan, TVWise has learned.
Tu, based in New York, and Whelan, based in London, will assume Executive Producer positions at Pulse, effective immediately. Working alongside the teams in their respective territories both Tu and Whelan will be responsible for expanding the company’s creative, strategic and production capabilities in the Branded Entertainment space.
“Pulse Films is uniquely positioned in the industry, able to tap into creative talent through our management division and individual departments across a diverse range of disciplines including film, music and television”, Benski said. “Our Branded Entertainment department has been a natural evolution of this and now sits at the heart of what we do, as brands and creators look to new mediums in telling their stories. Eric and Stephen’s wealth of experience sits effortlessly in line with our own and we are delighted to have them on board”.
An 18 year industry veteran, Eric Tu joins Pulse’s New York office with a wealth of experience across the music, technology, arts, film and advertising business. He was co-founder of Persuade & Influence (the live action division of the animation studio PSYOP) and has been responsible for shaping multiple branded content programmes for global brands such as Beats by Dre, Airbnb, Uber, EA, Star Wars, lululemon, and Vans.
Stephen Whelan comes to Pulse from White Lodge TV, Blink Productions’ hybrid agency where he was serving as founder and executive producer. During his tenure at the company Whelan specialised in direct-to-brand fashion and lifestyle content opportunities across TV and digital output, video and stills.