A+E Networks UK – the company behind such pay channels as Lifetime UK and History UK – has announced plans to launch a new free-to-air entertainment channel known as Blaze.
The channel is a new entertainment brand that aims to celebrate extraordinary, determined and courageous characters and will launch in the UK on September 20th 2016 at 3pm. It will be available on both Freeview and Sky, and will also launch as a TV Everywhere service. Sky Media will handle ad sales.
Blaze will be the first free-to-air channel for A+E Networks here in the UK and will unite the company’s biggest franchises, such as Pawn Stars, Mountain Men and American Restoration under a single brand. It is not immediately clear if there are any plans for scripted content. While at present the channel will only be launching in the UK, the ambition is for A+E to roll out Blaze across their international footprint, making it the first global free-to-air brand.
“I’m really excited about the launch of Blaze. It’s great that we can offer free-to-air audiences the chance to enjoy many of A+E’s hit shows, with much of the content new to Freeview”, said Heather Jones, A+E Networks General Manager, UK. “Blaze’s name and identity were created to celebrate the spirit of the extraordinary characters featured on the channel. We are thrilled that Blaze will also include a digital launch as a full TVE service, so viewers can watch and catch up with their favourite shows wherever they are and whenever they want”.