Channel 4 executive Pedro Cosa is jumping ship to Turner EMEA, where he will serve as Vice-President for Insight and Analytics.
Pedro Cosa will take up post at Turner in September and will report directly to Turner EMEA President Giorgio Stock and will be a member of the Turner EMEA executive management team.
In the newly created role, Cosa will manage the implementation of a fully cross-platform business intelligence function to support the company’s aggressive expansion plans across the region. Working closely with international CNN data insights, he will be responsible for to maximising insights across all of Turner’s brands and will also work on data strategy and data management platform development for Turner International.
Pedro Cosa has been with Channel 4 since 2012, serving as Deputy Head of Viewer Insights and Analytics. Prior to that he was Global Principal of Consumer Insights and Planning for Vodafone. He holds a BA (Hons) in Economics and Business Studies from the University of Valencia as well as a number of higher education business qualifications, most recently a Masters in Business Administration from Henley Management College, UK.
The hire of Cosa comes as Turner is increasing their focus and reliance on insights and analytics to make key decisions across their portfolio, including content development through to marketing and monetisation. Turner are not alone in this and there has been an increasing focus in the industry on making data driven decision. Netflix, in particular are high on this, having decided to pursue certain scripted series after analysing data from their subscribers.
“This new role recognises Turner’s focus on data capability and insights and our commitment to putting the consumer at the heart of every decision we make”, said Giorgio Stock. “Understanding our audiences more deeply helps us give them even more personalised and engaging user experiences. Pedro is ideally suited to help us build on our existing momentum in developing and distributing great content that really resonates with our audiences, wherever and whenever they are engaging with us.”