Sky has appointed Azoomee executive Lucy Murphy as their inaugural Head of Kids Content, the satcaster announced on Thursday. Murphy will take up post next month and will report directly to Sky’s Director of Entertainment Stuart Murphy.
As Head of Kids Content, Lucy Murphy will be responsible for Sky’s entire Kids output, ensuring it is presented in the most creative and appealing way possible. She will also be responsible for overseeing the children’s section of Sky’s on demand library which recently saw the number of episodes of kids shows available grow from 700 to 4,000 episodes. Murphy will also be involved with the development of Sky’s new kids app, which is expected to launch in early 2016.
Lucy Murphy joins Sky from Kids VOD platform Azoomee, where she is currently serving as Creative Director. Across her career she has served in various roles such as producer, script editor and development executive, working on more than 500 hours of Kids content including Horrid Henry, The Gruffalo, Bing Bunny and Aardman’s Tate Movie Project.
“I’ve always been passionate about delivering content that connects deeply with kids on many levels”, said Lucy Murphy, Sky’s Head of Kids Content. “This is an amazing opportunity to do just that with a team that shares my belief that kids matter and that they deserve the very best content provided in the most direct and engaging way. I can’t wait to get started.”
Murphy’s appointment comes at a key time. Kids content is viewed as the next big battleground, especially considering the cuts facing the BBC, with several pay and OTT broadcasters now actively competing in this space that was once the sole purview of PSB’s, mainly the Beeb, in the UK. In addition to Sky, Turner Networks and Netflix are set to make big pushes into kids over the next couple of years.
“We are delighted to welcome Lucy to the team. She’ll be fantastic. At Sky, we want to make sure we provide loads of great content for everyone in the household and our kids offering is a big part of that”, said Stuary Murphy. “Anyone with young kids knows that they want to watch their favourite shows when they want, wherever they are and over and over and over again. So as well as having the best selection of live channels, making sure we have the best on demand offer and the best kids app in the market is incredibly important. Lucy has considerable experience and expertise to make sure we do just that.”