The better part of a year after coming on-board as the international distributor, Aardman Animations has lined up a number of international licensing deals for Acamar Films’ Bing.
Aardman – who handle distribution in all territories except the USA and Japan – has sold the kids series to Lagadere Group’s Gulli and TiJi in France, Clan in Spain, Portugal’s Canal Panda, Norwegian broadcaster NRK, New Zealand’s TVNZ, and HOP in Israel.
“Bing has already become a cherished part of the daily routine for families with young children in the UK and Australia”, said Mikael Shields, CEO of Acamar Films. “We’re absolutely delighted with the extraordinary success our colleagues at Aardman have achieved. We couldn’t have wished for better.”
This latest round of deals comes after Bing was previously acquired by Australia’s ABC, S4C in Wales, Irish broadcaster RTE, SVT and DR in Scandinavia, Belgian broadcaster VRT and Minimax across Eastern Europe. Those licensing agreements were agreed directly by Acamar before the company signed the global distribution partnership agreement with Aardman.
“Witnessing our clients’ reaction when they first watch Bing is inspiring”, added Alison Taylor, Senior Sales Manager at Aardman. “These deals are testament to the incredible charm and authenticity of this show which clearly strikes a chord for audiences across the globe.”
Based on the books by Ted Dewan, Bing follows the three-year old eponymous character, who like all three year-olds is energetic, playful and engaged with the world around him. As he encounters new experiences, a combination of enthusiasm and inexperience can sometimes lead to disappointment. Bing’s constant companion is his carer Flop. The series was originally commissioned by CBeebies and features the voice of Mark Rylance. Brown Bag Films and Tandem Films co-produce.