ITV Encore – what was it?

ITV Encore, launched in 2014 as a pay-TV channel dedicated to drama, aimed to diversify ITV’s content offerings by incorporating both original UK productions and select international acquisitions.

The channel sought to emulate the success of premium networks like HBO by commissioning niche, high-quality dramas that might not fit ITV’s main channel but would appeal to a discerning audience.

This strategy included acquiring international series, such as the Nordic mystery thriller Jordskott, to enrich its programming lineup. ​

In addition to international acquisitions, ITV Encore also focused on original UK productions. For instance, the channel commissioned the police thriller Bancroft, a four-part series developed by Kate Brooke, known for her work on Mr Selfridge.

This move underscored ITV Encore’s commitment to delivering compelling British dramas alongside its international content. ​

ITV Encore ceased operations in 2018, with its content transitioning to the ITV Hub streaming platform.

This shift reflected broader changes in viewer habits, with audiences increasingly favoring on-demand streaming services over traditional linear television channels.

The closure of ITV Encore marked a strategic pivot for ITV, focusing on digital distribution to meet evolving consumer preferences. ​