FOX UK is to fast-track the Seth MacFarlane comedy American Dad for UK audiences, TVWise can reveal.
American Dad follows Stan Smith, a CIA agent in Virginia, whose main objective in life is national security. His family members, as well as a talking goldfish and a space alien who likes to play dress-up, keep Stan busy while he tries to prevent terrorist activity in the United States. The 20th Century Fox Television produced series features the voices of Seth MacFarlane, Wendy Schaal, Rachael MacFarlane, Scott Grimes and Dee Bradley Baker.
The series has been a key part of FOX UK’s schedule for years, dating back to the channel’s FX289 days in 2004. Unlike the rest of Seth MacFarlane’s animated series distributed by Twentieth Century Fox Television Distribution, however, American Dad was unaffected by ITV’s bumper deal, with FOX UK retaining first run rights. (FOX UK also continues to hold repeat rights to Family Guy, and they have also taken second window on new entry Bordertown).
Traditionally, new seasons of American Dad have aired on FOX UK in Q1, approximately a year behind the U.S. broadcasts. But for the first time, the channel is planning to air the new season close behind US broadcaster TBS, in order to capitalise on the fact that they hold first window rights. “We’re trying to make more of it than we have done in the past”, said FOX UK’s Head of Programming & Scheduling Toby Etheridge.
“All year we’ve been catching up with American Dad. We’ve always run about a year behind with American Dad, but we’re accelerating through now”, he added. “We’ve doubled up and we’re on air with season eleven currently and we have a plan to launch season twelve the same week as TBS, whenever it is they announce they’re launching.”