Antonia Hurford-Jones is exiting her role as Director of Sky Living.
Her exit, which comes after less than three years in post, is part of shifting strategies at the channel which will see Sky Living scale back on original commissions such as Mount Pleasant and The Enfield Haunting to re-focus “almost exclusively” on US acquisitions, Broadcast reports.
That shift in strategies will see Sky Living’s budget for original commissions move over to general entertainment channel Sky1. The change in strategy is said to come down to the fact that very few of the channel’s original commissions have been able to match the ratings performance of imports such as The Blacklist and Criminal Minds.
In a note to staff, Sky’s Entertainment boss Stuart Murphy said: “As part of this reallocation of budget, the majority of home-grown shows on Sky Living will move over to our main entertainment channel from next fiscal, with Sky Living focusing almost exclusively on US dramas going forward.”
“I’d like to thank Antonia for all her hard work, creative inspiration, relentless enthusiasm, shocking sense of humour and great friendship in a role she has performed brilliantly,” he added. “Please wish her all the best in her next step in what will no doubt continue to be an incredible career.”
Antonia Hurford-Jones joined Sky Living in 2011 as Commissioning Editor before being appointed Acting Director of Sky Living and ultimately the Director of Sky Living following Jane Johnson’s departure in 2012. In her time as Director she was responsible for a re-brand which saw the channel shake off its “pink” image to embrace more male viewers.