UKTV has raised £75 000 for children’s charity COSMIC.
COSMIC, who works to help save the lives of critically ill children, was announced in February 2014 as that year’s selection for UKTV’s Charity of The Year campaign, part of the company’s corporate social responsibility (CSR) strategy.
UKTV’s staff took part in a wide range of activities to raise cash for COSMIC, including (but not limited to) a ticketed COSMIC concert, a pub quiz, an auction hosted by Jamie East, regular cake sales, Wimbledon Tennis strawberries & cream, and a triathlon. The UKTV Triathlon has been hailed as the “ultimate fundraiser” with more than half of the company’s staff signing up.
Through those events UKTV staff raised an impressive £37, 212 for COSMIC. UKTV’s own CEO Darren Childs then took it a step further when he announced to staff that he would match the amount raised and round it up to £75, 000 – smashing the £55K the company raised for the previous year’s charity, Pancreatic Cancer UK. The cheque for the total amount was handed over to COSMIC earlier today (pictured above).
“UKTV’s typically tenacious fundraisers baked, ran, cycled, swam, bidded and were utterly committed to raising as much as possible for COSMIC throughout the year”, said UKTV CEO Darren Childs. “I’m incredibly proud of what everyone has achieved and to be able to hand the charity £75,000 on behalf of the company.”
While Dr Parviz Habibi, Chairman of COSMIC, added: “We have been astounded by the enthusiasm, generosity and fundraising efforts of everyone at UKTV. The amount they have raised is just incredible, and will have a significant impact on the lives of critically ill children and their families, allowing us to be there with the latest state of the art equipment, counselling, and emotional and practical support for every child and family. This truly has been a strategic and integrated partnership, with UKTV going above and beyond fundraising to help us with volunteering, communications, and marketing.”