Amazon Prime instant video UK acquires NBC’s Constantine

In October 2014, Amazon Prime Instant Video UK secured the exclusive streaming rights to NBC’s supernatural drama Constantine. This acquisition allowed UK viewers to watch new episodes of the series within 24 hours of their U.S. broadcast, providing near-simultaneous access to the show.

Constantine, based on the DC Comics character John Constantine, follows the story of a demon hunter and occult detective portrayed by Matt Ryan. The series delves into the supernatural as Constantine battles dark forces while grappling with his own past. The show combines elements of horror, fantasy, and detective noir, offering a unique blend of genres to its audience.

The decision to release episodes shortly after their U.S. airing was a strategic move by Amazon to cater to the growing demand for international access to popular television series. This approach not only benefited fans eager to follow the storyline without delay but also positioned Amazon Prime Instant Video as a competitive platform in the streaming market.

Despite its dedicated fanbase and positive reception for its faithful adaptation of the comic source material, Constantine faced challenges with viewership ratings in the U.S. Consequently, the series was canceled after its first season. However, the availability of the show on Amazon Prime Instant Video UK allowed it to reach a broader international audience, sustaining its presence beyond its original broadcast.

Amazon’s acquisition of Constantine was part of a broader trend where streaming services competed to secure exclusive rights to popular or niche U.S. series for international markets. By offering such content, platforms like Amazon Prime Instant Video aimed to attract subscribers interested in diverse and compelling programming.

In summary, Amazon Prime Instant Video UK’s acquisition of Constantine exemplified the evolving landscape of television distribution, where streaming platforms play a pivotal role in delivering content to global audiences. Despite the series’ cancellation, its availability on streaming services ensured its continued engagement with viewers and solidified its place in the realm of supernatural drama.