Discovery Networks UK & Ireland have hired UKTV exec Clare Laycock to serve as the Head of Channel for their female-skewing TLC UK.
Laycock will be responsible for driving the strategic development of TLC UK, which Discovery said had reached more than 27 million people since launching in April 2013. The channel, which faces stiff competition from Lifetime UK, ranks as the ninth pay TV entertainment channel for women and is Discovery’s flagship entertainment brand in the UK.
At UKTV, Laycock served as General Manager of Good Food, Home and Really – which is a similarly female skewing channel. In her time with the company she oversaw the rebrand of Really and transformed the channel from a pay TV lifestyle channel to a free to air entertainment brand. Prior to her tenure at UKTV, Laycock held roles at the BBC and Discovery, where she worked for 14 years between 1992 and 2006.
“TLC exploded onto the UK TV landscape one year ago. It has had a strong start and is continuing to challenge the status quo amongst other entertainment brands”, said Susanna Dinnage, Executive Vice-President & Managing Director, Discovery Networks UK & Ireland. “Clare’s appointment as head of TLC will help us to focus further on building TLC at the heart of the television landscape. Clare brings fantastic experience of building entertainment channel brands and has an impressive track record. We look forward to welcoming her to Discovery.”