ITV, ITV2, ITV3, ITV4 and CITV have been added to Sky’s online television service Sky Go, the two companies announced today.
The deal between ITV and Sky, which was part of the carriage agreement for ITV Encore, ensures that Sky customers will be able to watch ITV content – including their coverage of the 2014 World Cup – on a range of devices, including PCs, Macs, Tables and a range of games consoles and mobile devices.
ITV Encore will also be added to Sky Go when the channel launches on June 9th. The launch line-up for the channel includes hit ITV dramas Broadchurch, Whitechapel and Lucan. On Demand content from ITV Encore will also be available from that date, while on-demand content from other ITV channels will be available later in the year.
“Sky Go is home to the widest range of channels available anywhere our customers are, and reaching the milestone of over 60 live channels is a huge achievement”, said Luke Bradley-Jones, Sky’s Brand Director of TV Products. “We are really excited to offer ITV channels on Sky Go as we know there can be a fight for the remote when a big summer of sport kicks off. Whether people want to catch the football – or take refuge from it – this gives our customers even more flexibility to enjoy the TV they love, on their terms.”
While Martin Goswami, ITV’s Director of Pay & Distribution, added: “Allowing viewers to access our shows across a range of platforms and devices, both at home and on the move, is a key part of our strategy. We’re delighted to offer Sky customers the chance to never miss their favourite ITV shows on Sky Go.”