Syfy UK is fast-tracking Sharknado 2: The Second One, with plans to air the TV movie “within minutes” of the US broadcast.
A follow-up to last year’s Sharknado, Sharknado 2: The Second One is set to premiere on the US Syfy network on Wednesday July 30th at 9/8c. Syfy UK said that they would air the disaster movie at 2:10am on Thursday July 31st – broadcasting it within 10 minutes of Syfy’s east coast feed. Sharknado 2: The Second One will also be repeated on Syfy UK in prime-time later that same day, at 9pm.
Sharknado 2: The Second One picks up when a freak weather system turns its deadly fury on New York City, unleashing a Sharknado on the population and its most cherished, iconic sites – and only Fin and April can save the Big Apple. Ian Ziering and Tara Reid reprise their roles from Sharknado; while new cast members include Judah Friedlander, Mark McGrath, Kari Wuhrer and Vivica A. Fox. Anthony C. Ferrante directed the film from a screenplay by Thunder Levin.
The move to fast-track Sharknado 2 is part of a larger global roll out which will see the movie air on Universal Networks International’s Syfy channels in more than 86 countries – including Australia, Asia, France, Germany and Latin America – within 24 hours of the US broadcast and is designed to capitalise on the expected social media impact of the movie. Something UNI was unable to do for the first film given its unexpected success on Twitter and other social media platforms.